Staying ahead in marketing isn’t just about innovation; it’s equally about compliance. In response to over 2 billion monthly robocall complaints by late 2023, the Federal Communications Commission (FCC) rolled out critical updates to lead generation rules in January 2025. These new regulations signify a substantial shift towards greater transparency and consumer privacy protection, putting an end to generalized consent forms. So, what does this mean for your marketing strategies? Businesses now face stricter requirements for obtaining explicit consent from consumers for each entity sharing data with them, addressing previous loopholes. This change is designed to ensure consumers know exactly who has access to their information but also poses new […]