The Federal Communications Commission (FCC) has temporarily pushed back the enforcement of its revised “one-to-one” consent rule, which was initially scheduled to take effect in January 2025. This regulation, aimed at tightening telemarketing restrictions, mandates that each individual company must obtain explicit written consent before contacting consumers. Businesses expressed concerns over the financial and logistical hurdles required to comply with the changes within the original timeframe. However, the FCC recently announced a new deadline—January 26, 2026—unless a federal court intervenes with an earlier ruling. Until then, the previous consent requirements remain in place, granting companies additional time to adapt. Below, we explore how this development impacts telemarketers, lead generators, and […]