The Federal Communications Commission (FCC) has temporarily pushed back the enforcement of its revised “one-to-one” consent rule, which was initially scheduled to take effect in January 2025. This regulation, aimed at tightening telemarketing restrictions, mandates that each individual company must obtain explicit written consent before contacting consumers. Businesses expressed concerns over the financial and logistical hurdles required to comply with the changes within the original timeframe. However, the FCC recently announced a new deadline—January 26, 2026—unless a federal court intervenes with an earlier ruling. Until then, the previous consent requirements remain in place, granting companies additional time to adapt. Below, we explore how this development impacts telemarketers, lead generators, and […]
January 2025 Update: FCC’s Lead Generation Rules Overview and Impacts
Staying ahead in marketing isn’t just about innovation; it’s equally about compliance. In response to over 2 billion monthly robocall complaints by late 2023, the Federal Communications Commission (FCC) rolled out critical updates to lead generation rules in January 2025. These new regulations signify a substantial shift towards greater transparency and consumer privacy protection, putting an end to generalized consent forms. So, what does this mean for your marketing strategies? Businesses now face stricter requirements for obtaining explicit consent from consumers for each entity sharing data with them, addressing previous loopholes. This change is designed to ensure consumers know exactly who has access to their information but also poses new […]
The Rise of Fractional Leadership: Unlocking Growth and Efficiency (written by Joshua Soros)
Content by Joshua Soros, Vice President of Sales, TOLM For more info on Fractional Leadership and our Executives as a Service (ExecSaaS™), Vice President of Sales as a Service (VPSaaS™), and Vice President of Marketing as a Service (VPMaaS™) offerings, contact Joshua Soros, Vice President of Sales, TOLM Joshua Soros, Vice President of Sales, TOLM Email: joshua@tolm.co In recent years, fractional leadership has become a game-changer for startups, SMBs, and mid-size organizations. This innovative approach, also known as part-time or interim leadership, allows businesses to harness the expertise of experienced professionals in specific areas of expertise without the hefty price tag of a full-time executive. Let’s explore the advantages of […]